Contrast. Everyone knows what contrast is. When two things are different from each other, they contrast. That's easy enough to understand. What people may not realize, however, is how important and broad contrast is. It is everywhere, and it has nearly endless ways of utility. Knowing when, why and how to use contrast is also very important. Because contrast is everywhere, you don't want to accidentally use it, or use it incorrectly. If something is different from the rest but is not meant to be, obviously people will give meaning to it that isn't intended. Haha, just typing that sentence makes me feel silly because its an obvious statement. Even still, its helpful to be mindful of such things at all times. Especially on this project. Contrast should be handy in our tool box. The contrast of the opposite will help accent the word we want to portray.
As Meggs emphasizes, similarity is just as important as opposites. Similar objects still contrast each other by position or with the back-round. Techniques for Design are basically on a spectrum. Symmetry and Asymmetry are counterparts, as are regularity and irregularity, simplicity and complexity, etc. Its interesting to me because it seemed, in the earlier steps of this project, that when I would be trying to portray a certain word, and it wasn't working out, if I tried doing it the opposite way, then it worked. So, good stuff to keep in mind.
Tuesday, September 8, 2009
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